So you want to become a Bing Ads Accredited Professional – we’ve got you covered. Use this mythinkings tutorial guide to prepare yourself to ace the Bing Ads Accreditation test.

What is Bing Ads

All over the Internet, businesses are realizing the benefits of pay-per-click (PPC) advertising. Bing Ads can help you reach a new group of high-quality customers and increase your return on advertising spend . In addition, clients with Bing Ads campaigns often have lower costs-per-click (CPC) and costsper acquisition (CPA) than with comparable Google AdWords campaigns. This overview explains how Bing Ads works to help you execute marketing strategies that get better results. After reading this blogspot, you will understand what Bing Ads is, and how to:

• Reach new, high-quality customers in specific audience segments.

• Take advantage of specific targeting methods.

• Improve campaign performance using relevant keywords.

• Optimize keywords with keyword bids.

Definition of advertisement

An advertisement is a piece of information put on a banner or a video or any other form displayed to a potential customer. You'll often see ads referred to in the context of an ad group or a campaign. An ad group contains one or more ads and keywords, while a campaign contains one or more ad groups.

Every day, millions of people type keywords into search engines, looking for products and services. With

search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the

“Ads” section of search results pages. Whether customers want to purchase a product, request a service

or sign up for information, your goal is to get customers to see your ad and go to your website, call your

store, or download your app. You can accomplish this by having your ad appear at the top of the search

results page, in the “Ads” sections.

When customers view and click your ad, they are sent to your website. Either they make a purchase,

request your service, sign up for more information or download your app. These customer actions are

called “conversions.” Think of “conversions” as turning a potential customer into an actual customer.

Think of making a “conversion” as a better ROI.

How To Do Targeting With Bing Ads

Using Bing Ads and the Bing Network, you can reach 167 million unique users. These users spend 26% more online than the average internet searcher. Leveraging the powerful targeting features of Bing Ads, you can reach this engaged audience and connect with high-quality customers. To get your ads in front of your ideal audience, you need to build campaigns that take advantage of

these precise and flexible targeting features:

• Keywords: You can bid on keywords and make them adjustable based on peak or low traffic

volumes.

• Location: You can show a store address in your search ad. You can also specify a radius within a

city or U.S. ZIP code. This means you can show your ads only, or more often, to search users who

live within a short distance to your local stores.

• Language: You can set one or all applicable languages for your campaigns. The language you

set in your campaign correlates to the language of the end-user’s web browser settings.

• Scheduling: You can pinpoint the scheduling of your ads to 15-minute increments throughout

the day. You can also adjust your campaign settings to serve your ads during days of the week or

hours of the day that your local stores are open for business.

• Device type: You can connect with customers on a mobile device, tablet device or PC device.

• Time of Day and Day of the week: You can targeting by time, and use the searcher’s local time

zone.

• Audience targeting: You can target for demographics (age and gender) to connect with

customers who are part of a unique segment.

• Shopping: You can target purchase intent with Shopping Campaigns for e-commerce. This

unique ad experience displays a product image and price in the search results instead of a

traditional text ad.

How To Explore Keywords And Keyword Bids

Keywords are the words or phrases searched on when looking for a product or service. When creating

your PPC ad campaign, choose keywords relating to your business that match your customers' needs.

For example, Denis is the owner of Denis Restaurant. Since he wants to increase his lunch take-out business, he uses “lunch take-out” as a keyword for his ad. When someone searches for “lunch take-out”, his ad will show on the Bing Ads search results page. You can create your own keyword lists, or use the Bing Ads keyword research tools to identify effective keywords and keyword bids. Creating an effective keyword list is important. You may have a great targeting strategy, but without a great keyword list, customers may never see your ads. Bing Ads tools help to get suggestions for more keywords you might not have thought of.

• Identify the right keywords.

• Choose optimal keyword bids.

• Analyze performance & optimize.

• Improve campaign performance

If your ultimate goal is to get a conversion and better overall ROI, you want to drive relevant traffic to

your website. Identifying the right keywords is step one. Optimizing your keywords to make it attractive

to search engines is step two. The steps to optimization include choosing the best amount to pay

(keyword bid) for each keyword, then keeping track of how well each keyword performs by using Bing

Ads reporting tools to review, study and adjust your keywords and keyword bid accordingly. Running

reports and refining your keywords and ads is how you will continually improve your paid search ad

performance, increase your conversions and grow your business.

See you in the next blogspot , keep checking for more articles like this.