MyThinkings

Table of contents

• Importance of programming.
• Choosing a programming language that suits your needs.
• Choosing the right resources.
• Downloading an integrated development editor (IDE).
• Practicing writing codes.
• Do your own personal project.
• Searching for help.
• Never stop learning

The importance of programming

With almost everyone learning to program ,does that mean you should learn it too? Even if you’re not someone who is going to take a programming course in the future ,here are some reasons why you should begin your journey in Programming:

1. Becoming more efficient and productive.
2. Improving your problem solving skills .
3. Programming improves one's thinking capacity.

Choosing a programming language that suits your own needs

Choosing the right resources

Downloading and Installing IDE

Choosing a programming project.

How to choose a programming project to work on?

Searching for help online

2.Use stackoverflow

    

The older one laughed and asked , "Hey bro are you ,Ok?" and continued walking towards the car. Meanwhile , she stopped him and said , "In some situations words are useless. Are you going to extend your hand and help your brother?". The older son looked back at his brother who was  nearly in tears at this point , and realized that her mother was right.

So , he turned around and helped his brother up and carefully guided him through the grass to the car. On their way to school their mother asked them of the differentiated being nice and kind? They had sometime in the car talking about what had happened already , early in the morning.

This is how their mother tried to explain the two. “Do you see the difference,”  she asked? “Nice is fine, but it’s weak. Kindness is action. You can be an absolute jerk with your words and attitude and still be kind. Because the point is that you do something to make someone else’s experience less painful in this world.”

After looking at it and thinking for a while , I came to this conclusion. There is a vast difference between being nice and being kind. Nice is useless because it is simply a state of being pleasing or agreeable, or palatable. It’s passive. It’s safe. And yes, it has its place. After all, etiquette and manners are centered around being nice to make everyone present feel comfortable. But that is not the same as being kind.

When someone complains that they’re cold or hungry, you can listen with empathy and feel good about yourself for giving your time to let someone unload. You can smile and nod and say the right words to make it appear that you care. Or you can help that person by finding something warm or something to eat. Hope you can see the difference?

So you want to become a Bing Ads Accredited Professional – we’ve got you covered. Use this mythinkings tutorial guide to prepare yourself to ace the Bing Ads Accreditation test.

What is Bing Ads

All over the Internet, businesses are realizing the benefits of pay-per-click (PPC) advertising. Bing Ads can help you reach a new group of high-quality customers and increase your return on advertising spend . In addition, clients with Bing Ads campaigns often have lower costs-per-click (CPC) and costsper acquisition (CPA) than with comparable Google AdWords campaigns. This overview explains how Bing Ads works to help you execute marketing strategies that get better results. After reading this blogspot, you will understand what Bing Ads is, and how to:

• Reach new, high-quality customers in specific audience segments.

• Take advantage of specific targeting methods.

• Improve campaign performance using relevant keywords.

• Optimize keywords with keyword bids.

Definition of advertisement

An advertisement is a piece of information put on a banner or a video or any other form displayed to a potential customer. You'll often see ads referred to in the context of an ad group or a campaign. An ad group contains one or more ads and keywords, while a campaign contains one or more ad groups.

Every day, millions of people type keywords into search engines, looking for products and services. With

search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the

“Ads” section of search results pages. Whether customers want to purchase a product, request a service

or sign up for information, your goal is to get customers to see your ad and go to your website, call your

store, or download your app. You can accomplish this by having your ad appear at the top of the search

results page, in the “Ads” sections.

When customers view and click your ad, they are sent to your website. Either they make a purchase,

request your service, sign up for more information or download your app. These customer actions are

called “conversions.” Think of “conversions” as turning a potential customer into an actual customer.

Think of making a “conversion” as a better ROI.

How To Do Targeting With Bing Ads

Using Bing Ads and the Bing Network, you can reach 167 million unique users. These users spend 26% more online than the average internet searcher. Leveraging the powerful targeting features of Bing Ads, you can reach this engaged audience and connect with high-quality customers. To get your ads in front of your ideal audience, you need to build campaigns that take advantage of

these precise and flexible targeting features:

• Keywords: You can bid on keywords and make them adjustable based on peak or low traffic

volumes.

• Location: You can show a store address in your search ad. You can also specify a radius within a

city or U.S. ZIP code. This means you can show your ads only, or more often, to search users who

live within a short distance to your local stores.

• Language: You can set one or all applicable languages for your campaigns. The language you

set in your campaign correlates to the language of the end-user’s web browser settings.

• Scheduling: You can pinpoint the scheduling of your ads to 15-minute increments throughout

the day. You can also adjust your campaign settings to serve your ads during days of the week or

hours of the day that your local stores are open for business.

• Device type: You can connect with customers on a mobile device, tablet device or PC device.

• Time of Day and Day of the week: You can targeting by time, and use the searcher’s local time

zone.

• Audience targeting: You can target for demographics (age and gender) to connect with

customers who are part of a unique segment.

• Shopping: You can target purchase intent with Shopping Campaigns for e-commerce. This

unique ad experience displays a product image and price in the search results instead of a

traditional text ad.

How To Explore Keywords And Keyword Bids

Keywords are the words or phrases searched on when looking for a product or service. When creating

your PPC ad campaign, choose keywords relating to your business that match your customers' needs.

For example, Denis is the owner of Denis Restaurant. Since he wants to increase his lunch take-out business, he uses “lunch take-out” as a keyword for his ad. When someone searches for “lunch take-out”, his ad will show on the Bing Ads search results page. You can create your own keyword lists, or use the Bing Ads keyword research tools to identify effective keywords and keyword bids. Creating an effective keyword list is important. You may have a great targeting strategy, but without a great keyword list, customers may never see your ads. Bing Ads tools help to get suggestions for more keywords you might not have thought of.

• Identify the right keywords.

• Choose optimal keyword bids.

• Analyze performance & optimize.

• Improve campaign performance

If your ultimate goal is to get a conversion and better overall ROI, you want to drive relevant traffic to

your website. Identifying the right keywords is step one. Optimizing your keywords to make it attractive

to search engines is step two. The steps to optimization include choosing the best amount to pay

(keyword bid) for each keyword, then keeping track of how well each keyword performs by using Bing

Ads reporting tools to review, study and adjust your keywords and keyword bid accordingly. Running

reports and refining your keywords and ads is how you will continually improve your paid search ad

performance, increase your conversions and grow your business.

See you in the next blogspot , keep checking for more articles like this.

 Hello, welcome to MyThinkings blogspot and today I will show you how to advertise your business the right and get funnels in realtime. Taking time to learn about business issues, researching the market, testing a product, putting together a business plan, and resolving the hundreds of tasks that have to be dealt with before a business is launched can take months to complete. At some point, however, the groundwork will have been completed and it will be time to set an opening date. This is the day of reckoning the moment when the business is ready to present itself to the public. Of course, it’s ludicrous to throw open the doors of a business with the expectation that customers will be lining up outside waiting to hand over their money. It doesn’t work that way. As with all aspects of entrepreneurship, opening day requires forethought and planning and efforts must be made to ensure that customers are primed and ready. With studies showing that most people need to hear about a product three to seven times before they decide to try it, this means that every entrepreneur has his or her work cut out bombarding the public with publicity announcements.

Preparing For Advertising

Advertising is not a one shot deal. Businesses must advertise on a continuous basis in order to stay solvent and the largest consumer of cash in this endeavor is likely to be the media (e.g.: newspapers, journals, magazines, radio, and television as well as public displays (e.g.: billboards). Once word gets out that you’re looking to advertise, you will probably be visited by hoards of salespeople hoping to sell ad space. Don’t be tempted to say yes to these people straight away. Quite a bit of homework needs to be done first. The downside of advertising (in all its forms) is the sheer amount of it that surrounds us. The resulting barrage of words, pictures, and sounds often results in the intended audience tuning out. Advertising budgets must therefore be used prudently. For example, it’s probably not sensible to advertise a product that women use in a magazine designed for men. Local media markets must first be checked to ensure that the advertisement (and the medium in which it’s presented), will fit the intended customer base. This is done by determining the most popular mediums and verifying how much of the market the medium ‘penetrates’. Such information is readily available to the public because it sets advertising rates. Check with local business development centers or an advertising governing body for sources of media rankings. Additional suggestions include:

• Research on cpm - before considering buying any advertising space. CPM refers to the overall cost of reaching 1,000 people. To calculate it, take the cost of an ad and divide it by the estimated size of the audience (in thousands) of the medium in which the ad will appear (for written publications the audience size is called the circulation number). The result provides an indication of how much money it costs to reach 1,000 people – thereby showing the best value for money

• Come up with a better banner with good description - Write a short, one page, fact-based, ‘media release’ that explains your business, what your product does, who the product benefits, and the impact the product will have on customers (i.e.: the time and/or money it saves, the safety it provides, etc).

• Stay on track of your campaign with Google analytics - that carefully records your advertising budget, your goals, descriptions of various media outlets and their audiences, demographics, dates, and your advertising strategy. Equally as important, accurately record the results of all your advertising campaigns. Future marketing decisions can be weighed against this information.

Some important Advertising Principles To Stick On To

1. Promote one message. An ad should convey its message in three seconds or less with a suitable tag line that explains the major benefit of the product.

2. Strengthen the message with credible claims. Don’t simply state that the product saves time and money – show how much time and how much money it saves.

3. Test all ads before releasing them. Let four or five competent people judge the ad for effectiveness. If the response is negative, change the ad. The purpose of an ad is to delight potential customers, not the ad’s creator.

4. Make the ad easy to read and use. Ensure that it contains all necessary contact information - including website and e-mail addresses – along with an incentive for customers to buy the product. Make it easy for the effectiveness of the ad to be determined by including a coupon or special announcement that enables you to track the results.

5. Create curiosity. Many successful advertisements are not designed to sell a product or service outright. Instead, their intention is to generate interest. For example, if an accounting service is being offered, rather than state how wonderful the service is, create curiosity by saying something like: ‘If you’re paying more than $5,000 a year in taxes, learn how you can reduce this amount by 20% or more!